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Tom Murcott
Executive Vice President and Chief Marketing Officer
“Songdo IBD and the Future of Smart, Sustainable City-Scale Development”

Global demographics are evolving. With rapid urbanization arise numerous challenges, and opportunities. These important issues are now being directly confronted, as national, provincial and municipal leaders consider city-scale developments for their constituents. This presentation focuses on Songdo International Business District, a 1500 acre city rising on the western coast of the Korean peninsula. A master planned city strategically situated in the heart of Northeast Asia, Songdo IBD serves as the functioning model for new urban living. The city’s physical transformation, from tidal mudflats to thriving metropolis, is only part of the story. The application of the latest city-scale technologies and environmentally responsible principles to the overarching design and development make Songdo IBD truly unique.

Tom Murcott is Executive Vice President and Chief Marketing Officer of Gale International. In this capacity, he provides oversight for all corporate and project communications programs. Most recently, Mr. Murcott was a founding partner of Renegade, a New York City-based, integrated marketing services firm. With 25 years of international marketing experience, Mr. Murcott has helped an impressive list of companies create groundbreaking and measurably effective marketing, PR and branding campaigns, including Fortune 500 multinational brands such as Bristol Myers-Squibb, Canon, Casio, Citibank, General Mills, HSBC, IBM, Matsushita, Merrill Lynch, and Nike. Prior to Renegade, Mr. Murcott spent 10 years at Grey Advertising, working on a variety of blue-chip assignments.

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